Support Shriners Children’s and help provide
life-changing care to children and families in need.
Case Study: Shriners Children's Chicago Client:
Shriners Children's Chicago | ShrinersChicago.org
Industry: Healthcare / Pediatric Hospital
Engagement: Freelance Designer | 2+ years
The Challenge: Shriners Children's Chicago is a destination pediatric hospital serving children with orthopedic conditions, spinal cord injuries, cleft palate and more — regardless of a family's ability to pay. As a nationally recognized institution with multiple internal departments, a volunteer program, a fundraising arm,and patient-facing communications, they needed a consistent, professional visual identity across every touchpoint. Design templates and materials across departments were inconsistent and needed to be unified and modernized so staff could carry the look forward independently.
Patient & Community-Facing
-
Patient gift donation flyers (bilingual, brand-compliant)
-
Board of Governors directory booklet — full layout with headshots, bios and contact info for board members across multiple Shrine centers
-
Walk and Roll Adventures Camp logo (Summer 2025)
Fundraising & Events
-
Chicago Marathon recruitment ad — "Run for More than a Medal" campaign for Team Shriners
-
Donor and donation sheets
Social Media
-
Ongoing branded social content including seasonal posts (Happy Holidays, Happy New Year)
-
Campaign graphics aligned with hospital brand standards
The Result: After 2+ years as the dedicated freelance designer for Shriners Children's Chicago, the location now has a unified visual system across every department — from patient-facing lobby materials to board-level publications to social media. Templates were built for handoff, giving internal teams the tools to maintain brand consistency independently.
As a designer on the broader Shriners Children's team,
I worked on system-wide initiatives that contributed to network results including:
-
48.1M users reached • 76.2M impressions • 25.4% engagement growth
-
19% Instagram growth | 14% LinkedIn growth
-
4 Telly Awards — 1 gold, 1 silver, 2 bronze
**These figures reflect network-wide performance across all Shriners Children's locations.