MEDULLA & CHIRO ONE CASE STUDY

Case Study: TVG-Medulla/Chiro One Wellness Centers

Industry: Healthcare / Multi-Location Chiropractic Network

Role: Visual Designer — Organic Social & Brand Marketing

May 2026–Present

The Challenge:

Supporting a large, multi-location healthcare organization requires creative that is both consistent and adaptable. With Chiro One locations across multiple markets, each campaign must maintain a cohesive brand while accommodating individual clinics, doctors, local initiatives and different digital platforms.

The challenge is not simply creating individual assets—it is building and executing creative that can scale across a complex network while remaining clear, engaging and on-brand.

The Role:

As a Visual Designer supporting Medulla and Chiro One Wellness Centers, I create and manage creative across organic social, digital marketing, email, video, print and in-clinic applications.

My work combines hands-on design with content organization and creative operations, helping translate marketing priorities into repeatable, scalable assets for a large network of clinic locations.

I collaborate with marketing, content, social, video, operations and other internal teams to move projects from concept through production while balancing brand standards, platform requirements, localization and high-volume deadlines.

Creative at Scale:

150+ clinic locations and social touchpoints
Multi-channel creative production
Social • Email • Video • Digital • Print
National brand consistency + localized execution
Working within a large healthcare network strengthened my ability to design not only for an individual deliverable, but for an entire creative ecosystem—considering how content will scale, where it will live, who will use it and how the brand remains recognizable across hundreds of touchpoints.

The Takeaway:

My work with Medulla / Chiro One demonstrates the intersection of brand design, high-volume production, creative operations and systems thinking.
The experience required me to move between big-picture brand consistency and detailed execution—creating work for multiple channels while supporting the needs of individual clinics, doctors, campaigns and internal stakeholders.
The result is a body of work that shows how thoughtful design systems can help a complex organization communicate more consistently while still giving individual locations the flexibility to connect with their local audiences.

The Results:

Strengthened visual consistency across a high-volume, multi-location marketing environment
Expanded branded content across social, email, digital, print, motion and environmental applications
Created reusable creative systems designed for efficient adaptation across campaigns and clinic locations
Supported localized marketing while maintaining a recognizable Chiro One brand presence
Extended the existing brand system into new formats, including short-form video and AI-assisted creative

What I worked on:

Organic Social & Content Systems

Designed and prepared monthly organic social content across the Chiro One network, including educational content, seasonal campaigns, testimonials, doctor features, promotional initiatives and community-focused posts.
Developed repeatable templates and content structures designed to maintain brand consistency while allowing content to be adapted across locations and platforms.

Multi-Location Social Presence

Supported the organization and expansion of Chiro One’s Instagram and Facebook presence across clinic locations.
This included helping organize account status and access, developing localized content, coordinating brand consistency and preparing creative for distribution across a large network of social channels.

Brand Ambassador Content

Created and organized content supporting Chiro One’s Brand Ambassador program, including campaign assets, monthly themes and scalable creative designed for use by individual clinics and ambassadors.

Email & Digital Campaigns

Designed marketing communications including Meet the Doctor campaigns, clinic and community outreach, e-blasts and other digital initiatives.
Creative was developed with an emphasis on clear hierarchy, mobile readability, brand consistency and strong calls to action.

Video & Multimedia

Edited clinic walkthrough videos and short-form content for social and digital platforms, combining footage, typography, branding, music, voiceover and supporting B-roll into concise branded stories.
I also helped organize video and photography assets to make content easier to locate, repurpose and distribute across channels.

Print & Environmental

Created and prepared physical marketing materials including clinic signage and other location-based collateral, translating the Chiro One visual identity from digital applications into real-world environments.